The Calypso shop in Jayanagar of Bengaluru has introduced an innovative method to market the Power Star Puneet Raj Kumar starrer Anna Bond CD albums.  The audio which was released on April 2nd Monday to all the retailers around the state has taken the brightest opening as for as the sales of audio CD's are concerned.   The Calypso shop has introduced an innovative method to attract the consumers.  It is introducing coupons for the consumers who purchase the audio CD's. These coupons are to be filled and then it should be dropped in a box placed in the shot.  There will be a lucky draw and winners will be eligible to get Premiere tickets for the most awaited film

'Buy ANNABOND cd or mp3 at Calypso, Jayanagar, Bangalore and participate in winning the Premiere Tickets of the same movie' is the Ad tag line for this new marketing technique.

The audios are selling like hot cakes everywhere around the state.  'Many people who were not purchasing the audios till now are picking up the albums just to have in their possession the photo of  the Power Star in the Bond costumes.  This has increased the sales all over the retail shops in the state.  We are sure that we will be touching record sale of audio before the film's release on April 26' says Shyam.