Sudeep attended the launch of his first full fledged Telugu film Eega directed by Telugu film industry's super director Rajamouli held in Rama Naidu Studios in Hyderabad on 7th December . He is playing the role of an antagonist in the film and Rajamouli has already told in twitter page that he had contacted the Kannada actor after being impressed with his acting potential in Hindi films like Rann and Phoonk. Talking to reporters during the launch, Sudeep who had sported the look of his Kempegowda role said that he had seen all of Rajamouli's movies and loved them. "I am glad to be part of a script that is unique and gutsy. This movie is going to be very special and never attempted kind of thing in world cinema. Eega stands for different kind of visual and cinematic experience." said Sudeep. The film stars Naani and Samantha Ruth Prabhu who is a big sensation in the Telugu film industry today.
The muhurath launch was attended by many Telugu film Super Stars like Venkatesh, NTR, Ravi Teja, Ram Charan and Sunil . Veteran director K Raghavendra Rao did the first shot direction while Rajamouli's best friend and successful director V V Vinayak sounded the clapboard. D Ramanaidu switched on the camera.
As announced earlier Rajamouli revealed the story of the film which goes on like this. There is a protagonist who loves a girl and he runs into a fight with a villain. The villain kills the hero in a fight. Now the hero is re-born again and this time he born as housefly. How this housefly which doesn't talk and have strength or power to kill a man takes the revenge is the crux of the story.
A new concept is being introduced in this big budget film which Rajamouli describes as animatics and pre-visualization.