Discrimination against Kannada films was displayed by multiplex chain PVR in Bengaluru. For a show of Kannada film Raajakumara at Elements Mall, the air conditioning in the hall was not switched on even 30 minutes after the show began.
When audience requested that the AC be switched on, they were rudely told that AC cannot be provided for Kannada films and if they did not want to watch they can leave. This led the upset audience protesting against the Mall and PVR. The manner in which the audience were handled reeks of racial discrimination.
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