` Apoorva Audio Rights Sold For 72 lakhs - Exclusive - chitraloka.com | Kannada Movie News, Reviews | Image

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Ravichandran starrer 'Apoorva' has done a record of sorts. The audio rights of the film has fectched a whopping 72 lakhs and Lahari Audio has acquired the audio rights of the film. The association of Ravichandran and Lahari Audio goes back to the times of 'Prema Loka'. It was Lahari Audio which bagged the audio rights of the film. The film's music and the cassette sales created a record.

If sources are to be believed, then more than 35000 cassettes has been sold during the 80s and even now the audio is a hit among the listeners. After that Lahari acquired Ravichandran's 'Ranadheera' and other films and the last film that Lahari acquired from Eshwari Banner was 'Shanti Kranti'.

Now after almost 22 years Lahari has bagged the audio rights from Eshwari Banner and Lahari has given a whopping 72 lakhs to acquire the audio rights of 'Apoorva'.