This is a feel good factor time now. The virtual effect impact has come to Kannada films for the first time. Top producer Sa.Ra.Govindu's 'Gunna' Kannada film gives this new feel for the audience in the theatre. For five songs in 'Gunna' the feel and pleasure for the audience in cinema hall is different this time. What they see they can feel. This is transformed in the form of fragrance.

The distinction virtual effect is second time in world after US and first time in Asia, obviously first ever in Indian Film Industry. The future vision called as Olfaction Movies is converting the simple movies in to effective one.

The audience can inhale the scenic beauty and action packed drama – a reliable, scalable, sustainable platform that includes nasal during 'olfactory effects' well synchronized with movies for more thrill. In the Automobile industry, health care sector and financial sector also this is feasible effects as the protagonist moves around. The objective of this is to increase thrill through inhalation. Reducing the piracy – olfaction movies are available in theatres only.

Industry benefits – More thrill, more audience, audience back to Theatres, film producer gains and it is profit to theatre owners as piracy is minimized.

There are 200 varieties of herbal fragrances with the team leader Pushp Sharma the Chief Technical Officer of NCE Pvt Ltd, incubate company in NSRCEL, IIM Bangalore and its based on innovation called Neuro Mechanical Engineering. The team of NCE Pvt Ltd includes the brains from IIT Delhi, IIM, Bangalore and Manipal Hospital who have more than 60 years experience in total.

Mr Harvey Lopez and Ramani Ram Subramanyam are the chief financial officers of this project while K.M.Veeresh of Chitraloka mega portal is marketing it for them.

Thanks to Mr. N. S. Raghvan- co founder Infosys , whose presence in NSRCEL, IIM B played the role of catalyst and who is bent up on to shape the common brains into leaders of tomorrow.

Back to the nature:

All these are extracted from the natural plants. Each theatre has to book this kit by paying Rs.1 lakh. Then the processing and servicing is taken care. This Olfaction solution is applicable to romance and action films also. The innovation in sent for patent (patent pending). Who says Kannada film industry is not growing? Leaders are born to lead - same with Kannada film industry and Indian Sillicon valley....we are just an extension of this series