` Chingaari Was a Reverse Integration - Prasad - chitraloka.com | Kannada Movie News, Reviews | Image

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samarth prasad image
samarth prasad

Prasad of Samarth Ventures who is laughing all the way to Bank  as his second distribution venture "Chingaari' is breaking the collection records in the Box office.

He says on Sunday the second week, there was a live telecast of the tri series match between India and Australia  and the CCL match between Karnataka Bulldozers and Chennai Rhinos team, but Chingaari recorded houseful collections every where.

"The first week collections is gross Rs. 6.5 crores and we are close to collect  Rs. 5 crores  deducting Rent and otehr expenses.   We released the film in over 180 theatres and in the second week, the film is still running in over 150 theatres. I think this sort of huge response for the film will ensure a bigger share for the distributor and hope to collect my investment by the third week.  I hope third week will be the same as we are getting additional Holiday for Mahashivarathri festival' says Prasad.

Prasad his idea of releasing the film in more number of  theatres was an extension of what he had learnt from the Stock Exchange operations. Being a leading broker from the Stock Exchange, we apply this idea of reverse integration.  The idea of releasing the film in main theatres in the beginning and allowing the films to get released in the towns and moffusils at a later date would have attracted a risk factor.

Therefore I decided to release the film in maximum number of theatres to extract the best collections from the theatres. Thankfully the state of the art digital  technology has also helped us in releasing in more number of theatres in lesser costs as the prints cost has been considerably reduced now. I think we may have to follow this process of  reverse integration in case of  all prime films' says Prasad who hints that his next  lined up film  "Bheema Theeradhalli' of Vijay and

"Anna Bond' of Power Star Puneet Raj Kumar will be released in the same way.

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