The same mistake was done by Prem in a large measure. But K.P. Srikanth and director Om Prakash Rao repeated it albeit in a lesser range. They did overhype the film's merits to such an extent that the ordinary public thought there is something above the extra ordinary in the film Shiva. The advertisements said that non Kannada film artists like Nagarjuna, Vijay and Chiranjeevi have expressed a desire to see the full fim after watching some shots of fight compositions in the film.
K.P.S,'s regular interactions with fans and explanations of the delay in the release date of film had fuelled some great hopes. The fact that Om Prakash Rao had been staying in the same boat for donkey's years was forgotten by the Kannada film fans with this over hype.
Now, the distributors of the film Shiva say that if the film was released with minimal expectations the results in the Box office could have been slightly better compared to its box office rating now. Same thing happened in the case of Kataari Veera Sura Sundaraangi which was overhyped by Munirathna. Same is the case with God Father.
The Kannada film audience gave its thumbs up only in the first few weeks,because of its hype. The producer did get back his investment, but audience were unhappy that it did not meet the expectations. K. Manju had some big profits out of God Father, but its distributor ended up with egg on his face.
Even in case of Shiva, it is KPS and Kantharaj who have benefited from the big blast of the opening for the film which had subdued now.
As in the case of Jogayya which benefited Rakshitha, but nevertheless failed to meet the humongous expectations built around it.
There is a lesson for the Kannada film producers to learn from this experience. Don